The Fun Theory by Volkswagen

Here’s a brilliant use of electronics in various guises to make environmental awareness and health awareness fun, thereby encouraging change rather than the usual finger-wagging, po-faced, matronly, political correctness.

By creating a Piano keyboard out of a stairway alongside an escalator they increased use of the stairs by 66%.

By simulating the world’s deepest bin with sound effects they massively increased the use of a public litter bin.

By turning a bottle bank into an arcade game they increased its use exponentially.

Admittedly, these have an initial wow factor and probably will get up people’s noses after a while, but as a form of advertising environmental awareness in a fun way rather than ramming it down people’s throats it definitely gets my vote.

Who says the Germans are too serious?

Take a trip over to their website and make sure to have a look at the entries pages as well, there is some good stuff there. Maybe you can come up with something yourself and win a prize.
www.thefuntheory.com

Source: bocktherobber.com