Results

What we can show you, and how we count it.

We don't have named case studies to publish yet. Here's what we can show: our numbers with the definitions behind them, what clients have said, and a sample of the report every client gets each month. In March 2026, a one-location St. Augustine med spa booked 40 appointments in its first month with us, mostly neurotoxin and filler.

How we count

The numbers on our homepage, defined.

A number only means something if you know what went into it. Each one below says what it covers and how we counted it.

1M+
Leads generated
Across our team's client work since 2014, including work from before Cork Media was formed in 2023.
50K+
Appointments booked
Booked appointments across that same client work since 2014.
9.9×
Return on ad spend
From our highest performing account, counting patient revenue from the first 90 days. Not a typical result: results vary by market, budget, offer and follow-up.

What clients have said

In their words.

I was skeptical going in. Three months later we're booked out about two weeks and I haven't touched our Instagram once.
Danielle RMed spa owner.
Ian's team is easy to work with. They tell you straight what's working, and the monthly call takes twenty minutes tops.
Marcus TSix-month campaign, signed on for six more.
We ran our own Facebook ads for a year and couldn't tell you if they made us a dime. Now I get a report every month that shows which patients came from where. That part alone was worth it.
Priya SNurse injector and owner.

Results vary by market, budget, offer and front-desk follow-up.

A sample monthly report

What you'd get every month, shown on demo data.

Every client gets a written report and a call each month. This one uses made-up numbers for a made-up spa so you can see the format: what we write, what we measure, and what we'll change next. Switch months to see each one against the forecast.

Sample Med Spa · Monthly report

Month 1

Sample report, demo data

Summary

A good first month with one weak spot. Leads and booked consults both came in above the forecast, mostly from the lip filler campaign on Meta. Leads for other treatments, mostly facials and peels from the general search campaign, almost never booked. Six leads the assistant flagged for a person waited more than a day for a call back.

Against the forecast

Forecast and actual numbers for Month 1
	Forecast	Actual
Leads	110	125
Booked consults	30	33
Cost per booked consult	$100	$91.33

Spend by campaign

Ad spend by campaign for Month 1
Meta · Lip filler consults	$1,142
Meta · Laser hair removal	$864
Google Search · Med spa near me	$637
Google Search · Microneedling	$371
Total, paid to Meta and Google	$3,014

Leads and booked consults by treatment

Leads and booked consults by treatment for Month 1
Treatment	Leads and booked consults
Lip filler	Leads: 58Booked consults: 16
Laser hair removal	Leads: 41Booked consults: 11
Microneedling	Leads: 17Booked consults: 5
Other treatments	Leads: 9Booked consults: 1

Cost per lead: $24.11
Cost per booked consult: $91.33
Median time to first reply: 1 min 12 sec
Leads that arrived after hours: 44%

Top search terms

"lip filler near me"
"med spa near me"
"laser hair removal cost"
"microneedling near me"
"lip filler price"

Month over month

First month, so it's measured against the forecast instead.

Next steps

Move $150 a month from general search, which brought most of the leads that didn't book, to the laser hair removal campaign.
Agree with your front desk on a same-day call back for every lead the assistant flags.
Test a second lip filler video against the current one.

Sample Med Spa · Monthly report

Month 2

Sample report, demo data

Summary

Laser hair removal picked up after the budget move and is now close to lip filler for booked consults. Microneedling search got more expensive and booked less, so we cut it back halfway through the month. Flagged leads got their call back the same day all month, after the change your front desk made.

Against the forecast

Forecast and actual numbers for Month 2
	Forecast	Actual
Leads	125	142
Booked consults	36	42
Cost per booked consult	$90	$69.83

Spend by campaign

Ad spend by campaign for Month 2
Meta · Lip filler consults	$1,142
Meta · Laser hair removal	$1,014
Google Search · Med spa near me	$487
Google Search · Microneedling	$290
Total, paid to Meta and Google	$2,933

Leads and booked consults by treatment

Leads and booked consults by treatment for Month 2
Treatment	Leads and booked consults
Lip filler	Leads: 64Booked consults: 19
Laser hair removal	Leads: 52Booked consults: 16
Microneedling	Leads: 14Booked consults: 4
Other treatments	Leads: 12Booked consults: 3

Cost per lead: $20.65
Cost per booked consult: $69.83
Median time to first reply: 58 sec
Leads that arrived after hours: 47%

Top search terms

"laser hair removal near me"
"lip filler near me"
"med spa near me"
"laser hair removal price"
"lip flip"

Month over month

Month 2 compared with Month 1
	Month 1	Month 2	Change
Leads	125	142	+17
Booked consults	33	42	+9
Cost per booked consult	$91.33	$69.83	−$21.50

Next steps

Shift another $80 from microneedling search to laser hair removal.
Build a landing page for laser hair removal packages, so those leads stop landing on the general page.
Keep the lip filler video that won last month's test and retire the old one.

Sample Med Spa · Monthly report

Month 3

Sample report, demo data

Summary

Booked consults rose again, but not everywhere. Laser hair removal passed lip filler, helped by the new landing page. Lip filler slipped for the first time: the same video has now run for two months and fewer people are clicking it. That's the main thing to fix next.

Against the forecast

Forecast and actual numbers for Month 3
	Forecast	Actual
Leads	135	149
Booked consults	40	46
Cost per booked consult	$80	$63.76

Spend by campaign

Ad spend by campaign for Month 3
Meta · Lip filler consults	$1,142
Meta · Laser hair removal	$1,094
Google Search · Med spa near me	$487
Google Search · Microneedling	$210
Total, paid to Meta and Google	$2,933

Leads and booked consults by treatment

Leads and booked consults by treatment for Month 3
Treatment	Leads and booked consults
Lip filler	Leads: 61Booked consults: 18
Laser hair removal	Leads: 63Booked consults: 21
Microneedling	Leads: 10Booked consults: 3
Other treatments	Leads: 15Booked consults: 4

Cost per lead: $19.68
Cost per booked consult: $63.76
Median time to first reply: 1 min 4 sec
Leads that arrived after hours: 41%

Top search terms

"laser hair removal near me"
"laser hair removal package"
"lip filler near me"
"med spa near me"
"lip flip cost"

Month over month

Month 3 compared with Month 2
	Month 2	Month 3	Change
Leads	142	149	+7
Booked consults	42	46	+4
Cost per booked consult	$69.83	$63.76	−$6.07

Next steps

Shoot new lip filler video at your spa next week and run it against the current one.
Review call: go through months one to three against the forecast and decide on months four to six.

Every figure in a real report can be checked in your own Meta, Google and booking accounts, because they're in your name.

What you won't get from us

Reports with only good news
Charts with no written analysis
"Continue to monitor and optimize" as a next step

Forecast, then actuals

We write down what we expect before launch.

Before launch, every client gets a written forecast: how many leads, how many booked consults, and what each should cost. Every monthly report puts the real numbers next to it, so you can see where we were right and where we weren't.

Case studies

The format a case study will follow.

Named case studies go here as clients agree to publish their numbers. Each one follows the six parts of the campaign, with dated numbers and the owner's own words.

Sample case study: the format a real one will followSample: single-location med spa · Sample City, FLSample

Twenty minutes. No pitch.

Tell us where your spa is and what you're trying to grow. We'll tell you whether we can help and roughly what it would take.

Book a strategy call